Brad Novak (aka New Blood Pop) is arguably NZ’s leading urban pop artist. His art practice covers two main themes. The first is the subjective nature of identity. The second deals with what he calls The Digital Dilemma - "This increasingly technological age hasn’t made us any happier, or connected us more deeply, rather it’s been doing the exact opposite!" Novak is the first artist in New Zealand’s history to exhibit with the global superstar group including Warhol, Haring, Lichtenstein, Mr. Brainwash and BANKSY (Toronto, 2015). He currently shows internationally with galleries in the USA, Canada, UK and NZ.